OVERVIEW

As a customer-centric, hands-on approach to innovation, Design Thinking methods have succeeded in large companies and are now gaining traction in mediumsized enterprises, NGOs, and governmental institutions as well. In the first phase of the workshop, as part of small groups, participants will apply Design Thinking methods to explore, define, prototype, and test their innovations. They will conduct real-life interviews with potential customers/users and pitch their innovations in front of their peers. The second phase of the Being Agile program will focus on the implementation and scaling of innovations. Participants will use their group’s innovation project to become acquainted with the Business Model Canvas in order to move from prototype to market rollout. Participants will familiarize themselves with the basic principles of the agile methodology Scrum, which was originally developed for software programming teams to enhance their efficiency and effectiveness. In one iteration of a so-called Scrum sprint, participants will experience why this method has become so popular among organizations. The workshop concludes with a session that allows participants to individually and collectively reflect upon which methods could be transferable to their teams, units, or companies.

  • LENGTH 2 full days of learning
  • FREQUENCY Once a year
  • LANGUAGE English
  • LOCATION
    • İstanbul
MODULE STARTS ON
21
February 2019
68 Days Left
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Being Agile & Entrepreneurial

Ideation Workshop Being Agile and Entrepreneurial

13th
WORLDWIDE
EXECUTIVE EDUCATION
Financial Times Rankings
1st
GERMANY
EXECUTIVE EDUCATION
Financial Times Rankings

Program Directors Executive Development Programs, ESMT Berlin

Weinmann is a program director at ESMT Berlin. From 2007 to 2009, he worked as a manager at the economic consultancy ESMT Competition Analysis. Jens’ research focus lies in the analysis of decision making in regulation, competition policy, and innovation, with a special interest in energy and transport. He received his PhD from London Business School in decision sciences.He has been trained in Design Thinking by Hasso Plattner Institute and by the Scrum Alliance in Scrum/Agile methodology.

Schmitz is a co-director of the Hidden Champions Institute (HCI) and a program director at ESMT Berlin.
She is responsible for establishing new international alliances with other business schools, institutions and networks, such as the Global Network for Advanced Management (GNAM). Her focus lies on agile innovation processes, especially of so-called Hidden Champions. She has been trained in Design Thinking by Hasso Plattner Institute and is a certified SCRUM Product Owner. She studied Regional Sciences of Latin America at the University of Cologne and finished with a diploma. Her focus was on economics and the Spanish language. Bianca worked for three years at the International Association for Sports and Leisure Facilities (IAKS), a nonprofit organization based in Cologne, Germany, with branches throughout the world. Bianca’s international profile is supplemented by twoyears of work experience in Spain.

DR. JENS WEINMANN & BIANCA SCHMITZ

About Our Partner EMST Berlin

Leadership, Innovation, Analytics

From the heart of Europe, we create and impart new knowledge to advance business and society.ESMT develops entrepreneurial leaders who think globally and act responsibly.The research concept of ESMT, developed by the full-time faculty, sets three major research areas which pertain to a certain area of expertise: Leadership, Innovation, Analytics.

Foundation of Leading Companies

ESMT Berlin was founded by 25 leading global companies and institutions including Airbus Group, Bayer AG, Daimler AG, Deutsche Bank AG, Deutsche Lufthansa AG,, Deutsche Telekom AG, E.ON SE, GAZPROM Germania GmbH, KPMG AG, MAN SE, McKinsey & Company Inc., Robert Bosch GmbH, SAP SE, Siemens AG, The Boston Consulting Group, thyssenkrupp AG...

Triple Crown Accreditations

ESMT is a private business school with the right to grant PhDs and is accredited by the German state, AACSB, AMBA, EQUIS, and FIBAA. In partnership with 41 North Business School, ESMT is bringing its triple crown accredited education knowhow to Istanbul, EMEA & Central Asia.

Unique Global Education Network

ESMT Berlin is cooperating with 41 North Business School in Istanbul for EMEA & Central Asia. In Argentina Buenos Aires with IAE Business School; in Brazil with Saint Paul Escola de Negócios; in China with China Executive Leadership Academy in Pudong (CELAP), the Cheung Kong Graduate School of Business (CKGSB), Guanghua School of Management, Beijing University Business School; in United States with the Darden School of Business.

Awarding Responsible Leaders

The ESMT Responsible Leadership Award honors extraordinary leadership in promoting responsible business practices. It is awarded annually to an outstanding business figure who has demonstrated a deep commitment to the principles of sustainability and whose actions have inspired others. In 2011 the phenomenon Turkish Woman Leader Güler Sabancı, Chairman and Managing Director of Sabancı Holding was honoured by ESMT.

Practice-Oriented Applied Learning

All ESMT programs are practice-oriented. This means that participants profit from the current state of research being applied in business today, research that can be implemented once participants return to their organizations. Furthermore, the programs provide both the participants and their organizations with fresh perspectives and a solid network of global contacts. In addition, each program is an opportunity to promote and retain valuable personnel.

HOW YOU UPGRADE YOUR CERTIFICATE TO DIGITAL EXCELLENCE POST-GRADUATE CERTIFICATE?

The Post-graduate Certificate in Digital Excellence for CxO’s is a university- level certificate offered by 41 North Business School in partnership ESMT Berlin. To acquire this certificate, candidates have to enroll for a minimum of six program modules (12 days) spread over a period of a year. We have further divided the course of study into six tracks.

The programs have been designed – and will be led – by 41 North Business School in partnership with ESMT faculty members and 41 North’s visiting faculty, who will also advise participants throughout their studies. Programs are offered in English.

LEARNING EXPERIENCE

WHO ATTENDS?

Managers who believe their teams have the potential to be more creative and who seriously want to listen to their customers as well as generate new ideas that fulfill their customers’ needs. Managers who believe that each step toward a more innovative organization starts with their own initiative, and who want to learn how processes can become leaner and more efficient in their organizational implementation.

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WHAT YOU LEARN?

Every innovation starts with a good idea. Design Thinking is a customer-centric, hands-on but structured approach to innovation that has experienced widespread diffusion among companies. In the workshop, participants will get to know each step of the Design Thinking process and will sequentially experience the process facing a real-life ideation challenge. In the second part of the module, participants will have to test their ideas in experiments to make their innovative ideas succeed in the marketplace. Based on the Lean Startup methodology introduced by Eric Ries - Build, Measure, Learn – the module also provides the basis for hypothesis-driven experimentation and validated learning. Participants practice developing formal hypotheses and how to assess results against their hypotheses in order to decide whether they can develop a viable business around their digital product or service ideas.

This module will be practical, experiential and interactive, as well as fun and inspirational. Participants will conduct real-life interviews and develop their prototypes in small, interdisciplinary groups to create a maximum diversity of ideas and inspiration.


- Learn the basic principles and steps of the Design Thinking process.
- Learn how to incorporate customer-centric innovation into teams and organizations.
- Implement innovation using both the “Business Model Canvas” as well as “Scrum”.
- Conduct real-life interviews with potential customers/ users and pitch innovation in front of peers.

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HOW YOU LEARN?

The workshop is a practical hands-on exercise that enriches the participants’ options for stimulating innovation within their organizations. They will learn the six steps of the Design Thinking process – understand, empathize, define, ideate, prototype, and test – and will participate in a short pitch- training. They will apply the Business Model Canvas and, within groups, will observe how the agile methodology Scrum can enhance the implementation process.

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TARGET GROUP

10+
Nationalities
25%
Female Participants
7
Avg. Years of Experience
30
Average Age

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