OVERVIEW

Responding to the demands of the global business world, the last module will provide participants with the right understanding, concepts, and tools for improving revenue generation. During the module, we will have a deeper look into how to tailor services and product offerings to profit from developments. Additionally, we will provide the necessary tools to generate competitive market strategies and establish the means for their implementation. The second part of the module deals with successfully implementing digital transformation projects. Participants will gain a clear understanding of how organizations can maximize returns from their digital investments. Additionally, they learn tools and techniques that allow the realization of real benefits.

  • LENGTH 2 full days of learning
  • FREQUENCY Once a year
  • LANGUAGE English
  • LOCATION
    • İstanbul
MODULE STARTS ON
13
June 2019
180 Days Left
*41 North reserves the right to change the terms and conditions at any time without prior notice.
In the event that any changes are made, the revised terms and conditions shall be posted on the website immediately.

Bringing Technology to Market and Delivering on Digital

An exclusive program for managers in global B2B markets

13th
WORLDWIDE
EXECUTIVE EDUCATION
Financial Times Rankings
1st
GERMANY
EXECUTIVE EDUCATION
Financial Times Rankings

PROGRAM DIRECTOR

Prof. Dr. Olaf Plötner is a professor at ESMT Berlin. He joined ESMT as one of the first faculty members and managing director of ESMT Customized Solutions GmbH in 2002. From 2008 to 2017, he was the dean of executive education at ESMT and developed the school to a top-ten institution in this field, based on the global ranking of Financial Times.

Olaf’s current research and teaching focus on strategic management, industrial market management, and sales management in global B2B markets. His work is reflected in his most recent book Counter Strategies in Global Markets, published by Palgrave Macmillan, Springer, and SDX Shanghai. His research has been portrayed in journals such as Industrial Marketing Management and Journal of Business and Industrial Marking as well as in leading international media such as CNN, Wall Street Journal, Times of India, Frankfurter Allgemeine Zeitung, China Daily Europe, and Financial Times.

Olaf is a visiting professor at Darden School of Business, Shanghai Jiao Tong University and CELAP Shanghai.

Olaf also worked as a consultant at the Boston Consulting Group in Frankfurt and as a director at Siemens AG in Boston.

PROF. DR. OLAF PLÖTNER

About Our Partner EMST Berlin

Leadership, Innovation, Analytics

From the heart of Europe, we create and impart new knowledge to advance business and society.ESMT develops entrepreneurial leaders who think globally and act responsibly.The research concept of ESMT, developed by the full-time faculty, sets three major research areas which pertain to a certain area of expertise: Leadership, Innovation, Analytics.

Foundation of Leading Companies

ESMT Berlin was founded by 25 leading global companies and institutions including Airbus Group, Bayer AG, Daimler AG, Deutsche Bank AG, Deutsche Lufthansa AG,, Deutsche Telekom AG, E.ON SE, GAZPROM Germania GmbH, KPMG AG, MAN SE, McKinsey & Company Inc., Robert Bosch GmbH, SAP SE, Siemens AG, The Boston Consulting Group, thyssenkrupp AG...

Triple Crown Accreditations

ESMT is a private business school with the right to grant PhDs and is accredited by the German state, AACSB, AMBA, EQUIS, and FIBAA. In partnership with 41 North Business School, ESMT is bringing its triple crown accredited education knowhow to Istanbul, EMEA & Central Asia.

Unique Global Education Network

ESMT Berlin is cooperating with 41 North Business School in Istanbul for EMEA & Central Asia. In Argentina Buenos Aires with IAE Business School; in Brazil with Saint Paul Escola de Negócios; in China with China Executive Leadership Academy in Pudong (CELAP), the Cheung Kong Graduate School of Business (CKGSB), Guanghua School of Management, Beijing University Business School; in United States with the Darden School of Business.

Awarding Responsible Leaders

The ESMT Responsible Leadership Award honors extraordinary leadership in promoting responsible business practices. It is awarded annually to an outstanding business figure who has demonstrated a deep commitment to the principles of sustainability and whose actions have inspired others. In 2011 the phenomenon Turkish Woman Leader Güler Sabancı, Chairman and Managing Director of Sabancı Holding was honoured by ESMT.

Practice-Oriented Applied Learning

All ESMT programs are practice-oriented. This means that participants profit from the current state of research being applied in business today, research that can be implemented once participants return to their organizations. Furthermore, the programs provide both the participants and their organizations with fresh perspectives and a solid network of global contacts. In addition, each program is an opportunity to promote and retain valuable personnel.

HOW YOU UPGRADE YOUR CERTIFICATE TO DIGITAL EXCELLENCE POST-GRADUATE CERTIFICATE ?

The Post-graduate Certificate in Digital Excellence for CxO’s is a university- level certificate offered by 41 North Business School in partnership ESMT Berlin. To acquire this certificate, candidates have to enroll for a minimum of six program modules (12 days) spread over a period of a year. We have further divided the course of study into six tracks.

The programs have been designed – and will be led – by 41 North Business School in partnership with ESMT faculty members and 41 North’s visiting faculty, who will also advise participants throughout their studies. Programs are offered in English.

LEARNING EXPERIENCE

WHO ATTENDS?

"Bringing Technology to Market and Delivering on Digital" is designed for managers that would like to bring new technologies to market and would also like to understand potential pitfalls and strategies for global markets. Also managers that would like to implement digital strategies will strongly benefit from the program.

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WHAT YOU LEARN?

Global markets are turbulent and their competitive landscapes are continually changing. New customer segments, low-cost competitors, new technologies, and innovative business models demand that suppliers adjust their market approaches to changing conditions.

Similarly, managers responsible for a product and/or region have to know how to tailor services and product offerings to profit from developments. They have to generate competitive market strategies and establish the means for their implementation. This includes gaining support within their corporations and motivating their teams to excel in the global environment.

“Bringing Technology to Market and Delivering on Digital” has been designed to provide managers in technology-driven B2B markets with the knowledge and concepts they need to develop growth plans and mitigate risk. Responding to the demands of the global business world, the three program modules will comprise an international group of participants and be run in the three major business regions of the United States, China, and Europe.

- Right understanding, concepts, and tools for improving revenue generation.
- Clear understanding of how organizations can maximize returns from their digital investments.
- Tools and techniques that allow the realization of real benefits.
- Right understanding, concepts, and tools for improving revenue generation with benchmarks, example cases.
- Clear understanding of how organizations can maximize returns from their digital investments, setting right KPIs.
- Understanding process and tools for successful implementation projects.

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HOW YOU LEARN?

We have designed an experience-based program for managers from senior level to top. As a result, module relies on methods specifically chosen for this group, including business cases, lectures, discussions with peers and faculty, group work, and plenary discussions.

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TARGET GROUP

10+
Nationalities
25%
Female Participants
10
Avg. Years of Experience
35
Average Age

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